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24: Ignore the third criterion: The Breakup

Dear Jane,

We could have been great together. We really had something going. We’re sorry to see you go. Know that you’ll always have a place in our heart should you decide you wanna reconnect.

Love always,

Airbnb

If you unsubscribe from their mailing list, Airbnb responds with a breakup letter and a sappy “mixed tape.” It’s personal and one last attempt to engage the unsubscriber.

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