A guy walks into a bar…
One animal says to another….
It’s a familiar enough joke. We all know the response or at least expect what should follow. But the joke goes unfinished; it’s up to the audience to imagine what comes next. Airbnb is the set up to or the beginning of a journey. It’s up to the user to fill in the details (with people and things around places) to ensure the journey reaches a satisfying end.