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11: Airbnb the cheerleader

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A small, overzealous cheerleading squad appears to root for you whenever you complete (engaging!) tasks that require little to no effort.

You took a jog around the block…one time. CHEERSQUAD!

You made small talk with a stranger on an elevator. CHEERSQUAD!

It’s a self-aware campaign that pokes fun at the cheesy, touchy-feely side of the brand.

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